Hi, I’m Tash, also known as The Curl Witch. My journey as a curly hair specialist has been a path of transformation, not just for my clients, but for myself as well. With years of experience in curly hair care, I’ve honed my craft to help people embrace their natural curls through expert services and personalized transformations. But the heart of what I do goes beyond just styling—it’s about empowering individuals to feel confident in their natural beauty, and that’s where the magic happens.
In 2021, I opened The Curly Bar, a salon dedicated to providing specialized curly hair transformations. Starting the business at the end of COVID was a leap of faith, and I poured my heart into creating a space where clients could receive expert care for their curls.
However, the journey wasn’t easy. Like many small businesses, we faced tough economic times. As a new business owner, I made my share of mistakes, learning valuable lessons along the way. In January 2023, life threw another challenge my way when I lost my home in a devastating flood in Auckland. Being homeless for 10 weeks took a toll on both my personal life and the salon.
Around the same time, I found out I was expecting my son, Dante. Between losing my home and the demands of pregnancy, I had to make the incredibly difficult decision to close The Curly Bar. It was a time of deep struggle, and I’m still navigating the loss of the salon and the dream I had for it.
I’ve come to see this chapter not just as a shift in business, but as an opportunity to truly honor my calling. This journey goes beyond offering services—it’s about embracing a gift that allows me to facilitate transformation on a deeper, more soulful level. What I do isn’t simply about hair or beauty; it’s about helping people unlock their inner healing. The outward transformation of their curls is just the beginning, a reflection of the healing process that starts within. I’m here not just to style curls, but to help each client connect with themselves in a more profound and empowering way.
Since the beginning of the curly hair movement in New Zealand, I have been recognized as an authority in curly hair transformations. As one of the first curl specialists in the country, I’ve dedicated myself to mastering the art of curly hair care long before it became a recognized specialty. Through years of hands-on experience, passion, and a genuine heart for what I do, I’ve become highly regarded in the industry.
Clients and fellow stylists alike have come to trust my expertise, and I’m honored to be frequently recommended as a top curl specialist. But what sets my work apart isn’t just technical skill—it’s the deep, soulful connection I build with each client and the personalized approach I bring to every transformation. For me, it’s about more than just great results; it’s about offering care that nurtures both the inside and the outside.
With years of experience specializing in curly hair, I understand the unique needs of each curl type. My services are crafted to help you embrace your natural curls with confidence, ensuring that each transformation is magical and deeply personal.
The name The Curl Witch came from a moment of inspiration with one of my clients who told me that my work felt like magic. Since then, I’ve embraced this title because each curl transformation is an art form—a blend of expertise and intuition that brings out the natural beauty in every person who sits in my chair.
For me, The Curl Witch is not something I built—it’s who I’ve become. It represents my answer to a calling that I’ve been entrusted with. This work is soul work. It’s about more than hair maintenance or aesthetics—it’s about true transformation, an outward reflection of inner healing, self-expression, and confidence. I’m honored to use my gift to guide each client through that journey, helping them embrace their natural curls and, in turn, their authentic selves.
If you’re ready to embrace your curls and experience the magic of a personalized curly hair transformation, I’d love to work with you. Book a service with me today and take the first step toward discovering the true beauty of your natural hair.
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